As spring reaches the Northern Hemisphere, the strawberry markets in various countries enter new phases too. In the Netherlands, the shift from Spanish to Dutch strawberries is happening with local supply opportunities arising. Germany is still importing mainly from Southern Europe, but the first German greenhouse strawberries have been picked, and good prices are expected. In France, competition from cheaper Moroccan and Spanish strawberries is putting pressure on local production. In Italy, cold temperatures are impacting the ripening of strawberries, and farmers worry that many varieties may produce less than their potential. Meanwhile, in China, strawberry exports are increasing, and new pink and white varieties have entered the market, although prices have dropped significantly compared to last year. In North America, limited supplies of strawberries are expected due to delays in California production caused by weather conditions, and pricing remains strong despite concerns over potential changes in consumer spending.