This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Chinese market. This Handbook provides step-by-step guides on entering the agri-food market in China including relevant information such as analysis of the Chinese market for different product categories, market access and market entry procedures, IP protection, referrals to professional buyers and a signposting and referral system providing useful contacts and ways to penetrate the Chinese market.